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Enlarge Income with Joint venture
It was a revelation for me to come to the finish that not all
marketers online are my competition. It was a 180 degree shift
in thinking which prompted me to join up with another marketer
and work together to improve both of our profits.
Joint venture was one of the big buzzwords (phrases) of 2005,
and since I tried it for myself, I can now understand why.
Previous to doing my first Joint venture (or JV as us marketers
like to call them) I looked at anyone who was selling anything
online as competition, someone to beat to the sale.
It was a few months ago, Joe Hebert asked me to work with him on
a project, and when we got talking, his idea was one which I had
already started but put on the backburner, namely a membership
site.
Joe had a lot of resources which I'd needed, including a great
webhosting deal, and loads of information products to put into a
membership site. I had a domain name and all the site layout,
and graphics ready to go. The reason I hadn't gone further is
because I didn't have the capital to add what I thought would be
enough products to the site, which my new partner did. I also
didn't have the time to upload all the products, my new Joint
venture partner did.
My JV partner didn't have an email list to promote a new venture
to, and didn't have the knowledge to get the scripts running to
make the site automated. Joint venture was one of the big
buzzwords (phrases) of 2005, and since I tried it for myself, I
can now understand why. Previous to doing my first Joint venture
(or JV as us marketers like to call them) I looked at anyone who
was selling anything online as competition, someone to beat to
the sale. I had those skills, and resources, so we teamed up.
In just a few days we had a new membership, up and running and
taking orders. Joe took care of the hosting and products, I took
care of the design and promoting to a warm prospect list.
Together we are making it work, where singly we had both
struggled.
Now look at your own marketing, and online activities and see if
you have some way in which a joint venture with someone could
benefit your business. Joe had a lot of resources which I'd
needed, including a great web hosting deal, and loads of
information products to put into a membership site. I had a
domain name and all the site layout, and graphics ready to go.
The reason I hadn't gone further is because I didn't have the
capital to add what I thought would be enough products to the
site, which my new partner did. I also didn't have the time to
upload all the products, my new Joint venture partner did. Maybe
you need someone who can setup a script, or website, or you have
some ideas which need a particular talent you don't have, you
can barter with someone else who has what you need to make a
profitable partnership which works for both of you without
paying out hard cash for it.
Don't make the mistake I made,
see everyone as a potential partner in profit, instead of an
opponent to defeat. Start doing some joint ventures, you won't
necessarily halve your profits, and you may well make more by
sharing the work with someone.
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Joint venture Made Simple to Produce More
Joint ventures allow
online marketers to reimburse for missing components in their
portfolios. Don't have a big mailing list? Partner up with
someone who has tens and thousands of subscribers. Don't have
the cash to fund production? Seek out someone who has some extra
money to invest. Don't have an idea that can be profitably
pursued? Seek out a creative soul beaming with novel concepts
that are begging to be exploited.
Joint ventures help build your brand in the online marketing
population. If you're an intermediate marketer who manages to
enter a joint venture with a renowned guru, you'd be able to
enjoy an instant boost to your status in the industry.
Joint ventures foster great relationships between marketers. The
experience of having worked with each other can blossom into
friendship and future partnerships.
There is no reason for an online marketer to refuse whatever
helpful gift you could provide for a project. He may be a well
established quality in the industry, and you're just a cub who's
starting out, but you may possess something that he does not
have, and this would make you a valuable part of the team.
The trick, really, is in knowing where to seek out some joint
venture partners. If you have a great idea backed up by an
equally amazing business plan, then finding willing partners
would be easy, if you're looking for them in the right places.
Here's a tip. Join online business forums and start posting
major messages. Be a helpful member of the society and build
your character. Then publish a thread the calls for joint
venture partners. Explain to your respondents what you have in
mind, and chances are, they'll be more than interested to get
started at the soonest possible time.
Joint ventures prove that in internet marketing, there is no
such thing as lack of resources. What can lead to failure in
this field is lack of thoughts.
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Business Profiles
Posted on 8th September
Marketing Assistance
Franchisor Support
Business
Model
Starting a new
business from scratch is inherently risky. When you buy a
franchise you are generally buying a proven business model or
concept that can be independently validated as having a track
record of success. Unlike most small businesses started from
scratch, a franchise business can offer the advantages of
established operating systems, services, products, marketing, and
brand name recognition that can save you invaluable time and
money.
Marketing
Assistance
One of the major
advantages of the franchising business model and the system of
multiple standardized units that it creates (that generally offer
the same products and customer experience) is that it inherently
helps market your franchise location with little or no effort.
That is not to say that as a franchisee you should not attempt to
do some of your own marketing as well.
Franchisor
Support
Providing on going
support to new and established franchisees is second nature to
most franchise companies. Its just common sense that franchisers
will want to support you because it is in their best interests for
you to succeed for a number of obvious reasons including the
chance to generate more royalty fees and expanding their
franchising system.
Minimize Risk
In my opinion the biggest advantage of buying a franchise business is that it is generally a lot less risky than starting a new business. Most studies conclude that over 90% of new businesses fail within 3 to 5 years. In comparison, U.S. Dept of Commerce studies have shown that over 92% of franchised businesses are still operating after 5 years.